Dan Sinker/blog

Ch-Ch-Ch-Ch-Changes. Punk Planet: Year Four

Punk Planet issues 19-24.

2024 marks 30 years since the start of Punk Planet, the magazine I ran for 13 years. Writing a single essay to summarize 80 issues—thousands of pages, hundreds of interviews, infinite amounts of hope and effort—is impossible, so I am writing 13 posts over 13 months, each one about a single year of the magazine. Each one dedicated to a year of learning, a year of trying, a year of making something impossible possible. Year One was published in May, Year Two in June, and Year Three in July. Welcome to Punk Planet, Year Four.

Unless I've forgotten something important (likely), there was no year with more changes for Punk Planet than the fourth year. As I wrote about at the end of the essay about Year Three, being picked up by Mordam Records for distribution changed everything for the magazine. Instead of hustling ourselves into stores, there was a dedicated staff of (incredibly great) folks to do that. Instead of boxing and shipping magazines across the country (and world), that was now Mordam's job. And instead of chasing down checks that would never arrive, they handled that (and they arrived). That was the fuel that drove massive change in Year Four.

In reading over all the introductions to the year's six issues, here's just some of the things that changed for the magazine (and me) in 1998:

  • Issue 22 marked the first issue not to have a "self cover" newsprint cover, instead opting for a full-color cardstock cover that would protect the very cheap paper inside. This was done partly for practicality's sake, as I point out in the introduction to PP22, the newsprint-only approach left issues on a newsstand looking "dog-eared and beaten, ripped and smudged," and putting a strong cover on protected the pages within. But also, the move acknowledged what was rapidly becoming clear: Punk Planet had become a "real" magazine, and it was changing to reflect that.
  • To that end, that full cover cover, and its increased production cost, meant that, for the first time, we sold back cover advertising in Punk Planet. Lookout Records, who had been supporting PP since day one, took that ad space for years. It's a fun time capsule to look at our ad rates in 1998: our cheapest ad was only $25 and a full page would set you back $200. These were only available to independent labels, so low prices were important. But wow, that's cheap.
  • Year Four was also the year that we finally printed a barcode on our cover which, in the underground at the time, was considered a controversial move and a clear sign of "selling out." I wrote a lengthy explanation/apology for it in the introduction of PP23 and I still remember the volume of letters we received about it afterwards. The underground back then was truly incredible but also incredibly insular and its self-policing of what was and wasn't selling out is almost comical now looking back.
  • This was also the year that the magazine got big. Not just in sales—which thanks to Mordam were picking up rapidly—but in page count. Every issue this year topped 150 pages, and a few of them touched 170. I'm not sure, but I think these may have been the longest issues we ever produced.
  • Away from production-related changes, this year also marked the moment that Josh Hooten—who had rapidly become the #2 at Punk Planet while living in Boston—moved into the apartment below me in Chicago. Joining him was Jason Gnewikow from the band The Promise Ring, who had helped to redefine punk design with the incredible record covers he made for the band. The three of us started a design company together, The Collection Agency, and for a few great years we made a lot of really amazing records (and not a lot of money).
  • My apartment above Josh & Jason also marked the first time that Punk Planet had a space that wasn't a corner of my bedroom. Instead, it moved into a tiny room in the two-flat my two roommates and I lived in. When I write about the move in the introduction to PP20, you'd think we were moving into real space. The reality was the Punk Planet "office" was essentially a small walk-in closet. I could touch two of the four walls if I extended my arms. We'd move into bigger space in years to come.

PP22, our first cardstock, full-color cover.

Year Four of Punk Planet was also when one of our most ambitious (and one of my very favorite) cover stories ran. In PP22's "Promises Broken: A woman, a disguise, and a sacred assembly of men," the writer Annalee Newitz (who has since gone on to become a best-selling author) traveled to Washington DC to attend, in disguise, the first national rally of the Promise Keepers, a men's-only evangelical Christian group.

"For about two weeks," Annalee wrote, "I had been practicing modulating my voice to make it lower. I tried different methods for constraining my breasts, finally settling on elastic athletic bandages and first aid tape. Standing in front of the mirror, I flattened my breasts over and over until I could do it quickly and efficiently. I knew in advance that I would have to bind myself in the train bathroom on the way to Washington, so I wanted to have my routine down pat."

Looking back on it 26 years later, I fully acknowledge now how completely dangerous this whole idea was, but back then Annalee was game and traveled from San Francisco all the way to DC to pull it off. We were all impossibly young and reckless. The piece Annalee wrote is stunning, scary, funny, and truly remarkable. It was one of the highpoints of the entire 13 year run of the magazine for me.

Three of the four covers for the Art & Design issue. Somehow the missing cover is the one I designed and don't have. These covers are by Volume One, House Industries, and Art Chantry.

Another came shortly after, with Punk Planet 24's Art & Design issue. The first of what would eventually become three theme issues dedicated entirely to underground art & design, looking at it today it almost makes me giddy just how alive it feels. Almost entirely a product of many late nights between Josh and me (the two of us conducted seven of the eight interviews in the issue), the issue's 164 pages are essentially our manifesto: that punk doesn't have to be just about music. That it can be art and photography and tattoos and prints and graphic design and so much more.

The opening spread for the Art Chantry interview.

An interior spread from the Cynthia Connolly interview.

The issue covers some of the most influential artists in the underground, from Winston Smith, whose collages for the Dead Kennedys defined so much of punk's look in the 1980s, to DC punk documentarian Cynthia Connolly whose photo book Banned in DC was about the closest thing I had to a bible in high school. Garage graphic designer Art Chantry's work was up next to font designers House Industries. The fluorescent inks of poster artist Frank Kozik (reproduced poorly in black and white) contrasted with the moody photography of Chrissy Piper. To top it off, we commissioned four different covers and worked with our printer to divide the run evenly among them, making the issue itself a limited-edition piece of art.

The opening spread for font designers House Industries.

An interior spread from the Winston Smith interview.

The Art & Design issue was probably the defining moment for that era of Punk Planet. Something wholly different, completely surprising, and executed flawlessly. It redefined how people thought about what we did, and more importantly what punk could be. I still, do this day, meet people who cite the Art & Design issues as transformative to how they approached their own work. And it certainly transformed how we thought about Punk Planet, what we believed the magazine could accomplish, and how it could push the underground forward in new and exciting ways.

Ways that would start to manifest in wholly new approaches in Year Five, next month.

Published August 31, 2024.

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