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Dan Sinker heads up the Knight-Mozilla OpenNews project for Mozilla. From 2008-2011 he taught in the journalism department at Columbia College Chicago where he focused on entrepreneurial journalism and the mobile web. He is the author of the popular @MayorEmanuel twitter account and is the creator of the election tracker the Chicago Mayoral Scorecard, the mobile storytelling project CellStories, and was the founding editor of the influential underground culture magazine Punk Planet until its closure in 2007. He is the editor of We Owe You Nothing: Punk Planet, the collected interviews and was a 2007-08 Knight Fellow at Stanford University. He occasionally blogs about media for the Huffington Post.

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Finding the Right Metric for News

The New York Times’ Aron Pilhoefer pitches what he wants from a 2013 Knight-Mozilla Fellow.

pilhofer:

The project our Knight-Mozilla fellow will help tackle was hatched in January during a bus ride to the Austin airport with news brainiac (and karaokaholic) Greg Linch.

He had just written a terrific post on his blog, The Linchpen, about the need for more sophisticated metrics to measure the success or failure of journalism online. I’d been thinking about the same problem, but Greg crystalized the challenge and the opportunity perfectly.

In his words: “So, what if we measured journalism by its impact?”

It sounded to both of us to be an ideal project for someone to sink his or her teeth into. After all, the benchmarks we use now are so ill suited. They are the simplistic, one-dimensional metrics we all know: pageviews, time on site, uniques. We use them largely because they are there and because they are easy — even though we all know they’re a lousy way to measure impact.

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  8. markcoatney reblogged this from pilhofer and added:
    So cool. Get involved here.
  9. thetreesareenergy reblogged this from langer and added:
    interesting.
  10. langer reblogged this from pilhofer and added:
    v. excited for this.
  11. sinker reblogged this from pilhofer and added:
    Times’ Aron Pilhoefer pitches what he wants...a 2013 Knight-Mozilla Fellow.
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  13. pilhofer posted this